Wednesday, September 08, 2010
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Why PR and Social Media Marketing?

Whatever Happened to Google, MSN and Yahoo?

Not so long ago, all a website required to be seen was some good key wording and entry into a couple search engines. As time passed the effectiveness of key wording, and the watering down of business types has caused most small business to languish in the back pages of Google and Yahoo with downright scary Pay per Click advertising being the only option to overcome that.

For a fraction of the cost of today's internet and Pay Per click advertising, you can send your news release through JoCool.com and accomplish the following:
  1. Get your news to top journalists and media outlets
  2. Reach traditional AND Social Media
  3. Choose local, national or international distribution
  4. Increase your visibility in search engines like Google
  5. Drive qualified, ready-to-buy traffic to your Web site

By using a combination of media types, your site can not only be stronger in today's difficult search engine standings but you can also have your site, product or service RAVED about in your local papers, radio and TV stations but also social media outlets such as Facebook, YouTube, Twitter and more. You can add National or even International attention to your marketing too, all by using JoCool.com.

JoCool.com has Press Release Relationships with over 800,000 media outlets around the world from your local newspaper and radio station.. all the way up to National and International agencies such as Time Magazine and Associated Press. At the same time JoCool.com has strong relationships with today's Social Media outlets. Google News, Yahoo News, YouTube, Twitter, these are all the important media of today and need to be addressed too. When mentioned in Social News such as Google News or MSN LIVE your search engine standings also increase for a period of time.

There is just no end to the advantages of making JoCool.com Public Relations your Media Team.

How does it work?

Your news release is distributed to the combination of media that you choose. Once your release is sent out, reporting is in place to tell you which outlets found your article of interest for them. We have tools right on our website to help you write a great news release - make use of those to optimize your coverage. And if you really want to punch up your release, have one of our experienced Journalists write your release for you.

Your news release can be local within your community, National or even international. You choose.
  • Local releases: All media types (Print, Radio, TV) within a 10km radius of your city
  • Industry specific publications: (A News Release about a new Recipe book would go to all cooking magazines)
  • National releases: All of Canada or the US
  • International releases: Distributed to the majority of our 800,00 media member database
  • Social Media: Your release can reach social media such as Google News, FaceBook, Youtbe and more
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